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Dulux and Palette team up to launch Snapshot, the perfect tool for Painters.


Dulux Australia and Palette™, a Melbourne based startup, today announced a partnership bringing the worlds of colour and technology together like never before with the launch of the innovative Dulux Snapshot. The new colour tool is a revolutionary device that lets users match any surface to a colour from Dulux’s “World of Colour”, connecting you to the ultimate personal colour experience.
The collaboration has resulted in state-of-the-art technology which detects the colour of any surface, including existing paint shades, to accurately identify the closest match from over 4,500 Dulux colours, allowing painters to match existing paintwork or shades as chosen by customers.
Dulux Marketing and Technical Director, Helen Fitzpatrick, says Snapshot brings a new level of intelligence and a high level of accuracy for painters to make colour inspiration and matching a reality.
“We are thrilled to introduce this innovative technology to the Australian industry. Snapshot will enable everyday colour matching and inspiration to now be accurately translated into any project or creative pursuit,” Helen says.
“We’re working with Dulux to take colour to a new level,” said Djordje Dikic, Palette’s CEO. “Snapshot saves time, reduces errors, all while being incredibly easy to use – we’re thrilled to launch Snapshot with Dulux.”
The portable tool conveniently pairs with any iOS and Android device, with a corresponding app which allows users to save colour matches, organise colours into project groups and rename colours for personal recognition. Users can also share their Dulux Snapshot colour selections via email or social media.
Dulux Snapshot is available now from Dulux Trade Centres, Inspirations Paint Stores and online. RRP is $179 (including GST).

For more details, imagery or interview opportunities, please contact PR Edge.
Clare McInerney
P: 03 8416 6896

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